Take-Two CEO: We`re Not Receiving Any Backlash for $70 Games

Price debates have been going on in the video game industry for a long time. Many publishers have raised game prices from $60 to $70 on new-gen consoles. This situation has led to different opinions among both players and developers. Some argue that game costs have increased and prices should be adjusted accordingly, while others suggest that games are already too expensive and more sales can be made by releasing them at more affordable prices. Take-Two Interactive, the company behind popular games such as GTA, NBA 2K, Borderlands, and BioShock, has been one of the publishers with the clearest stance on this issue. The company announced that it has raised game prices to $70 on new-gen consoles. Take-Two Interactive CEO Strauss Zelnick supported this decision and claimed that they did not receive any negative feedback from players. Speaking at an investor meeting where Take-Two Interactive announced its 2022 fiscal year results, Zelnick said that other publishers discounted AAA games shortly after release, but this did not affect them. According to Zelnick, players are now limiting their budgets and either focusing on the big and quality games they want or turning to affordable games. Zelnick pointed out that their company has both a large and rich catalog. On the other hand, game developers often face layoffs and great pressure, while players struggle with high prices and micro transactions. From another perspective, it can be seen that players frequently react negatively to $70 games. Whenever this subject is discussed in news or commentary, it is observed that the majority of players are against this price increase. Of course, evaluating game expenses, economic conditions, and other factors is necessary. Therefore, whether we like it or not, we have entered an era where $70 games have become normal. The situation in Turkey is already in a dire state, with game prices reaching up to 1,000 TL even now. Who knows where they will go in the future if the dollar exchange rate continues like this.

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